R.J. Williams, host and founder of Young Hollywood…is betting most of his personal savings and free time that two things will make him a next-generation media titan: hard work and YouTube.
That bet goes both ways. Beginning this month, YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood — whose slate of YouTube-only programming premieres Monday — it will draw more eyeballs for longer viewing sessions.
Williams calls the online video giant’s move a “game-changer” and argues that the growing number of stars who sit on his white sofa — Cruz came to see Williams straight from Jay Leno’s Tonight Show couch — spotlights the emerging clout of Web-only shows.